I’ve bitched about product reviews from several industries, including motorcycles, for almost two decades. Now that 99% of magazines count on advertising revenues rather than subscriptions for their income, editors/writers are more worried about pissing off an advertiser than providing value to readers. One of the things that first attracted me to writing for MMM were the reviews I read in those late 90’s editions. Far from soft and fluffy, some of the reviewed bikes took a beating. My benchmark product magazine is and always will be the version of Dirt Bike Magazine the ultimate geezer (even when he was a kid) Rick Sieman (SuperHunky) edited. He’s still at it, a bit, with articles like “Worst Dirt Bikes of All Time” and better. For the rest of the written world, readers don’t amount to much in terms of attempts at value provided. In fact, we’re not really “readers” in modern magazine vocabulary, we’re “customers.” Just like the MSM when talking about American citizens, we’ve lost our citizenship and become “consumers.” For my money, if the printed word disappears from existence it won’t be missed if I never again find myself referred to as a consumer or customer.
Here’s my real complaint about this kind of review, though. As I wrote to Sev, “Comparing the 750 to other Hardlys makes the bike look . . . better. It might have been useful (to new riders) to mention that the "more powerful" Hardly 750 makes 10hp less than, say, the V-Strom 650 and about the same torque and includes ABS for similar money.” His response was, “One cannot rail on H-D for doing the same-old same-old then curse them when they produce something (gasp) modern.” I can and will. While finally realizing that air cooling and carbs are for lawn tractors and museums is a nod toward “modern,” it’s a long, long way from 2015 technology and getting further every day.
It’s true that everyone’s cruiser offerings are pretty primitive, but review after review calls these “small” hippobikes “starter bikes.” Would you put your kid on a 60 pound, coaster brake, single-speed, 26” Schwinn cruiser as a starter bicycle? Yeah, I know that’s what I started on and it’s a pure miracle I’m alive to talk about it. I crashed that POS bicycle into mailboxes, fire hydrants, buildings, and cars before I began to realize my father didn’t know shit about picking a bicycle for a kid. Apparently, the whole motorcycle publishing industry got it’s cue from my father: a high school business teacher who was baffled by a newspaper wrapping machine to the point that he’d hand-rubber-band 1,000 newspapers rather than try to unclog a string jam.
